Objective:
Smith and Noble wanted to increase sales of their design packages, which include easy-to-coordinate window treatments. They wanted to make it super-simple for people to select eye-catching combinations and take the guesswork out of the ordering process.
Solution:
We divided the ordering flow into 4 easy steps, with each step clearly labeled within the process so people don’t get lost. The color and material selector features on-the-fly image swapping so people can quickly experiment with a variety of style combinations.
My Role:
Working with Vendaria, I designed the basic structure and flow through several iterations of wireframe diagrams. I also fully designed the layout of the selector. Several key design elements of this selector also influenced the design and layout of the print catalog.
Objective:
Video Data Bank, located at the School of the Art Institute Chicago, is one of the top resources for video art in the US. They were looking for a new look and feel that would engage users and increase the amount of rentals and sales they process regularly.
Solution:
We developed a site with a clean, contemporary feel, and a structure that allows the videos to take center stage. The VDB staff are now empowered to administer their website and keep the content fresh.
My Role:
Working with FuseIQ, I designed the basic site structure through several iterations of wireframe diagrams. I also designed the layout of all main template pages, and the basic look & feel.
Objective:
The Intuit QuickBooks marketing team wanted to create an interactive product selector to help small businesses zero in quickly on the right QuickBooks products.
Solution:
We helped make sense of the various product families from a user-need-based perspective, rather than a feature perspective. This allowed us to pinpoint exactly which products would work best for each user. The product selector takes the user through a linear process which reflects the way people think about their business.
My Role:
This project covered a wide range of involvement on my part, starting with initial scoping, and ending with development. Working with the stellar team at Vendaria Media, I participated in interviews with Intuit telesales representatives to better understand QuickBooks users and products. Next, I put together user experience flows, wireframes, and designed the look and feel of the selector. In addition, I developed the interactive experience in Flash. Several months later, Intuit approached us again about creating a mobile version of the selector, which I also designed.
Objective:
New Buildings Institute, a nonprofit organization, needed a way to organize a wealth of resources about building code and energy performance studies for its members. It wanted to convey its high level policy expertise, passion, and drive to help the industry achieve better energy performance in buildings.
Solution:
By helping the client to understand and solidify its information taxonomy, we were able to provide them an efficient way to organize their own quickly growing content using Drupal for content management. Drawing from a vast library of inspirational building images, we could draw attention to the most important issues within each section.
My Role:
Developed information architecture and content outline, designed the look & feel of the new website, further expanding the organization’s modest brand presence through written voice, information layout, color treatment, and photo selection. Site development and management was done by FuseIQ.
To help a nonprofit organization provide a series of energy improvement resources in a structured, intuitive way.
Solution:
Developed a grid system and modular series of symbols to help organize content and educate members about the steps they can take to reduce their energy consumption.
My Role:
Designed grid, layout, symbol system and other visual elements for the website. Designed and built an interactive, animated chart to educate members on the benefits and structure of the system.
Objective:
Our main goal was to clean up a sprawling website that had gotten out of hand for our client, a twelve-public library system in Eastern Washington. Our parallel goal was to find ways to reach out to people in the various small communities that make up this spread-out region.
Solution:
While the new content management system, Drupal, was set up by FuseIQ, I inventoried the existing site and devised a new information hierarchy based on user type. By prioritizing these user goals, and eliminating extraneous content, we were able to radically simplify the pages. Each library branch was given control over its own page content, to act as a community portal.
My Role:
I performed a content audit, devised the new sitemap, content strategy, annotated wireframes, and user experience flows.
Objective:
To increase sales conversions for this premium wireless device and service company.
Solution:
Update the site frequently in order to test which design decisions were most effective toward gaining members and increasing sales.
My Role:
Worked with designers, developers, usability engineers, and project managers to devise new solutions for frequent client requests. Designed page layouts, Flash prototypes, product animations, and performed basic site maintenance.
Objective:
Business Eview wanted to create a community-driven business development tool that contained business ratings, search capability, and a set of tools for businesses to create their own websites.
Solution:
Designed and created a robust site which is constantly made better by the energy of the community which supports it.
My Role:
Conducted intensive information architecture reviews, created sitemaps, and a complete set of wireframe template pages. Built a visual kit of parts for the newborn Eview brand. Designed all layouts, art directed illustrations, produced graphic parts, and participated in site testing.
Objective:
To organize and present information across a wide range of disciplines for easy access among the organizations’s members. To create a view of green building that is inclusive of developers.
Solution:
Divided the site into four main task-based groups, accessed via the main nav. Used diverse imagery to aid in wayfinding within the site.
My Role:
Worked with the client to devise information architecture strategy. Designed layout and organization of site. Produced all site graphics.
Objective:
To make it easier for 3 kinds of audiences to access the information they need. To unify and clarify the look and feel of the LIOS institution.
Solution:
We overhauled the main LIOS imagery by illustrating the Seattle skyline to make it more iconic. We conducted a survey of the needs of all major visitor groups, and structured the site with our findings.
My Role:
Conducted information architecture procedures, created visual elements, designed layout and completed graphic production.
Objective:
To simplify, restructure, and rebrand the organization’s website. To make it easy for the client to make further updates with dynamic tools.
Solution:
Taking our cues from the national ACLU website, we incorporated modular elements, bold colors, and clear calls to action. The site is administered with a content manangement system that allows for flexibility.
My Role:
Determined information structure of the site, though sitemapping exercises and wireframes. Designed the look and feel of the site, and produced all graphic parts.
