Objective:
Smith and Noble wanted to increase sales of their design packages, which include easy-to-coordinate window treatments. They wanted to make it super-simple for people to select eye-catching combinations and take the guesswork out of the ordering process.
Solution:
We divided the ordering flow into 4 easy steps, with each step clearly labeled within the process so people don’t get lost. The color and material selector features on-the-fly image swapping so people can quickly experiment with a variety of style combinations.
My Role:
Working with Vendaria, I designed the basic structure and flow through several iterations of wireframe diagrams. I also fully designed the layout of the selector. Several key design elements of this selector also influenced the design and layout of the print catalog.
Objective:
The Intuit QuickBooks marketing team wanted to create an interactive product selector to help small businesses zero in quickly on the right QuickBooks products.
Solution:
We helped make sense of the various product families from a user-need-based perspective, rather than a feature perspective. This allowed us to pinpoint exactly which products would work best for each user. The product selector takes the user through a linear process which reflects the way people think about their business.
My Role:
This project covered a wide range of involvement on my part, starting with initial scoping, and ending with development. Working with the stellar team at Vendaria Media, I participated in interviews with Intuit telesales representatives to better understand QuickBooks users and products. Next, I put together user experience flows, wireframes, and designed the look and feel of the selector. In addition, I developed the interactive experience in Flash. Several months later, Intuit approached us again about creating a mobile version of the selector, which I also designed.
Objective:
Seattle Repertory Theatre wanted a fun way to familiarize people with its new artistic director, Jerry Manning, and to build enthusiasm for the upcoming theatre season with their “Go Jerry” campaign.
Solution:
We created an interactive, illustrated environment for Jerry to move about in, using an understated style in keeping with his personality. The flow of the piece is leisurely, allowing the visitor to explore at their own pace.
My Role:
With less from a month from start to finish, I generated storyboard concepts, designed basic layout, and developed the interactivity within Flash using Actionscript 3. Illustration and character animation was done by Andry Laurence of the Seattle Rep.
Objective:
Seattle BioMed is leading the world in understanding how infectious diseases work. My goal was to capture the passion of this scientific organization through a strong visual brand that makes their subject matter come alive.
Solution:
The strategy was to create an emotional connection by featuring numerous people who stand to benefit from vaccine research around the world. High research standards are conveyed through the microscopic beauty of the subjects that are studied.
My Role:
Designed layout, composed imagery, and integrated video with Flash to create a compelling home page with 5 possible random images of people. Site development and management was done by FuseIQ.
Objective:
To update the look & feel of this modern hospitality seating company’s website, and infuse the site with fresh content.
Solution:
I maintained the existing Flash framework and found ways to adapt the pages to the new look and content.
My Role:
Designed layout, improved usability, and rebuilt many of the Flash pages to accommodate the new directions. Also, managed a database of 80 products.
To help a nonprofit organization provide a series of energy improvement resources in a structured, intuitive way.
Solution:
Developed a grid system and modular series of symbols to help organize content and educate members about the steps they can take to reduce their energy consumption.
My Role:
Designed grid, layout, symbol system and other visual elements for the website. Designed and built an interactive, animated chart to educate members on the benefits and structure of the system.
Objective:
To redesign the client’s site to better showcase her newer photography, and accommodate future revisions. To create an emotional connection with the photography, and to differentiate the client from her competition.
Solution:
I designed the site using the backend capabilities of Slideshow Pro, for ease of future updates. In order to create a strong emotional connection between the photographer and her potential clients, I set up a structure that could accommodate grouping of images on the home page. The open, expansive feel is designed to allow the images to speak for themselves.
My Role:
Oversaw all aspects of conceptual design and production. Worked with a developer to build the pages and site structure.
To generate excitement and understanding around a new educational software product, DreamBox Learning K-2 Math.
Solution:
Conveyed the excitement of learning through custom photography of children aged 5-7. Images of children appear randomly on the home page to provide a fresh experience for site visitors. Created an open layout that could be adapted in several phases as the company rolled out its new products.
My Role:
Developed company’s identity by producing conceptual basis for site design. Designed layout and all site graphics, working with photographer Marc Carter for images shown on the home page.
To convey the expertise, personality, and culture of an architectural firm specializing in international hospitality destinations.
Solution:
Created a site that conveys the international nature of the firm’s projects, while establishing the team as a group of thinkers who are passionate about conceptual design.
My Role:
Structured, managed, designed, tested, and built the website from the ground up, over the course of 3 months, utilizing Flash, Actionscript 3, Papervision3D, and SlideshowPro.
Objective:
To increase sales conversions for this premium wireless device and service company.
Solution:
Update the site frequently in order to test which design decisions were most effective toward gaining members and increasing sales.
My Role:
Worked with designers, developers, usability engineers, and project managers to devise new solutions for frequent client requests. Designed page layouts, Flash prototypes, product animations, and performed basic site maintenance.
Objective:
To build a sense of legitimacy and mission for a small non-profit philanthropic group.
Solution:
Used images of kids to tell the story of the organization. Created subtle typographical animations that lead the visitor through various statistics about various children’s health crises.
My Role:
Designed layout and organization of site. Created production graphics and Flash animations.
Objective:
To convey our strategy for where to take the BECU website two years in the future. BECU is a credit union that is aiming for a larger base of technically savvy customers.
Solution:
Produced a Flash presentation with a storyline touching upon many possible new features which could benefit BECU’s members.
My Role:
Took existing storyboards and fleshed them out with screenshots and custom illustrations from photography. Created a modular presentation in Flash which is navigated in
Objective:
Alice wanted a brand new site which conveyed her clean, expressive style. Room for easy expansion would need to be built into the design.
Solution:
Designed a site which shows a great deal of work, but still reinforces simplicity. Flash was used for the image galleries, for a smooth interactive experience.
My Role:
Designed and built the site from the ground up, using Alice’s existing logo, and incorporating a handful of my custom digital illustrations.
Objective:
Urban Influence Design Studio needed someone to make their quirky design a reality in Flash. Something that could be scalable for the future.
Solution:
Worked closely with the design team to match their vision for the right motion, attitude, and transitions .
My Role:
Spent an intense month making digital paper appear to curl, books appear to tumble, and pigeons appear to explode. Conducted extensive sound synching, site scaling, optimizing and browser testing.
Objective:
To communicate the unfamiliar concept of Caller Tunes. Unlike ringtones, these are tunes that play for people who are making a call.
T-Mobile wanted to be first out of the gate with this offering, which was aimed at teenagers.
Solution:
Created an animated demo that reinforced the concept of expressing your own style for your friends to hear.
My Role:
Created storyboards, designed layouts, designed animation, and prepared Flash files for the web.
Objective:
To convey the diversity and depth of photographer Dani Weiss’ portfolio, while simplifying a large array of subjects. To maintain the previous site’s high placement in search engines.
Solution:
Created a site which makes the photography a central element to the design, and encourages visitors to discover the images at their own pace.
My Role:
The whole enchilada: Producer, photo editor, designer, production artist, web developer, and tester.
Objective:
To showcase a body of photographs taken by photojournalist Betty Udesen during her humanitarian trip to Colombia. To chronicle the lives of people displaced by Colombia’s internal war.
Solution:
Created a simple framework with basic navigation to access the photographs. Provided an area for Udesen to add her own links and current events.
My Role:
Designed and executed the site from start to finish. Worked with the photographer to edit content. Maintained site as necessary.
Objective:
To build excitement around mMode, AT&T’s suite of data offerings for mobile phones.
Solution:
Created an immersive interactive experience for web and store kiosks. Used humorous storylines and animated photography to highlight three key mMode features.
My Role:
Concepted storylines, designed movie layouts, and completed animation for all movies.
