naomi davidson design » Campaigns

Seattle Repertory Theatre

admin — Tue, 27 Jul 2010 06:25:08 +0000

Objective: Seattle Repertory Theatre wanted a fun way to familiarize people with its new artistic director, Jerry Manning, and to build enthusiasm for the upcoming theatre season with their “Go Jerry” campaign. Solution: We created an interactive, illustrated environment [...]

Continuous Energy Improvement

admin — Thu, 17 Sep 2009 00:21:27 +0000

Objective: To help a nonprofit organization provide a series of energy improvement resources in a structured, intuitive way. Solution: Developed a grid system and modular series of symbols to help organize content and educate members about the steps they [...]

DreamBox Learning

admin — Fri, 23 Jan 2009 23:40:40 +0000

DreamBox Learning launched on January 27, 2009. Their first product is K-2 Math, a suite of software designed to teach kids math in highly customized, nonlinear ways. I worked with them to craft the look & feel of their brand, and all the visual aspects of their website.

Helio

admin — Thu, 06 Mar 2008 07:01:02 +0000

Objective: To increase sales conversions for this premium wireless device and service company. Solution: Update the site frequently in order to test which design decisions were most effective toward gaining members and increasing sales. My Role: Worked with designers, [...]

HP PurchasEdge

admin — Wed, 13 Dec 2006 07:09:28 +0000

Objective: To create broader awareness of HP’s customer loyalty program, PurchasEdge, while conveying how easy it is to become a member. Solution: Designed two interactive demos: one for supplies resellers and the other for end users. My Role: Created [...]

Expedia

admin — Fri, 14 Apr 2006 06:57:44 +0000

Objective: Expedia wanted to create compelling reasons for people to take time off, and an easy way for them to book vacations through the website. Solution: The design team came up with a humorous storyline approach, rich in imagery, [...]

Nordstrom

admin — Sun, 16 Jan 2005 07:26:02 +0000

Objective: To promote the apparel within Nordstrom’s teenage girls’ department. To create a destination for girls 13-18 to explore fashion, creativity, and fun. To keep the site constantly changing. Solution: Created a modular site built around the core BP [...]

AT&T mMode Demo

admin — Wed, 27 Mar 2002 03:18:25 +0000

Objective: To build excitement around mMode, AT&T’s suite of data offerings for mobile phones. Solution: Created an immersive interactive experience for web and store kiosks. Used humorous storylines and animated photography to highlight three key mMode features. My Role: [...]

Microsoft Encarta

admin — Thu, 05 Apr 2001 07:24:33 +0000

Objective: To make Microsoft’s Encarta Reference Library an appealing upgrade for teenagers. To position Encarta as an indispensable reference tool that’s actually fun. Solution: Designed 5 mini stories that correspond with key benefits of the Encarta Reference Library. Created [...]