Objective:
Seattle Repertory Theatre wanted a fun way to familiarize people with its new artistic director, Jerry Manning, and to build enthusiasm for the upcoming theatre season with their “Go Jerry” campaign.
Solution:
We created an interactive, illustrated environment for Jerry to move about in, using an understated style in keeping with his personality. The flow of the piece is leisurely, allowing the visitor to explore at their own pace.
My Role:
With less from a month from start to finish, I generated storyboard concepts, designed basic layout, and developed the interactivity within Flash using Actionscript 3. Illustration and character animation was done by Andry Laurence of the Seattle Rep.
Objective:
Community Physical Therapy, a small practice in New York City, wanted to create its first website in order to connect better with potential customers, and to strengthen its relationship with current patients.
Solution:
Through the use of testimonials and a tone that conveys friendly approachability, we created a warm site site that anticipates what people are looking for in a physical therapy practice. Through the use of WordPress, the dynamic elements of the site can be adjusted easily by Community Physical Therapy as the business grows.
My Role:
Managed the project from start to finish. Generated design concepts, devised layout, art directed photography, and managed a web developer in creating a custom WordPress template.
Objective:
Burst for Prosperity, an initiative of Children’s Home Society, wanted to draw attention to its role in helping to reduce poverty in Washington State. Burst wanted to emphasize its methodology of testing and analyzing anti-poverty programs that are already running in various communities.
Solution:
Through the use of testimonials, narrative, and editorial photography, we created an emotional connection between site visitors and real people who are affected by programs that Burst is involved with. These stories are supplemented by proven methodology throughout the site.
My Role:
Working with members of Children’s Home Society and Burst, I provided a design strategy that would allow them to strengthen the voice of their brand. I helped define what story elements would weave throughout the website, and provided a layout to give structure for further growth in the design. I also developed a system of ladder icons to help codify Burst’s methodology.
Objective:
New Buildings Institute, a nonprofit organization, needed a way to organize a wealth of resources about building code and energy performance studies for its members. It wanted to convey its high level policy expertise, passion, and drive to help the industry achieve better energy performance in buildings.
Solution:
By helping the client to understand and solidify its information taxonomy, we were able to provide them an efficient way to organize their own quickly growing content using Drupal for content management. Drawing from a vast library of inspirational building images, we could draw attention to the most important issues within each section.
My Role:
Developed information architecture and content outline, designed the look & feel of the new website, further expanding the organization’s modest brand presence through written voice, information layout, color treatment, and photo selection. Site development and management was done by FuseIQ.
Objective:
Seattle BioMed is leading the world in understanding how infectious diseases work. My goal was to capture the passion of this scientific organization through a strong visual brand that makes their subject matter come alive.
Solution:
The strategy was to create an emotional connection by featuring numerous people who stand to benefit from vaccine research around the world. High research standards are conveyed through the microscopic beauty of the subjects that are studied.
My Role:
Designed layout, composed imagery, and integrated video with Flash to create a compelling home page with 5 possible random images of people. Site development and management was done by FuseIQ.
Objective:
To update the look & feel of this modern hospitality seating company’s website, and infuse the site with fresh content.
Solution:
I maintained the existing Flash framework and found ways to adapt the pages to the new look and content.
My Role:
Designed layout, improved usability, and rebuilt many of the Flash pages to accommodate the new directions. Also, managed a database of 80 products.
Objective:
The client had outgrown their previous website and was in need of a new platform to accommodate a wealth of Parkinson’s-related content. The goal was to streamline and unify PAN’s online presence, and draw attention to the people who make the organization strong.
Solution:
I created this design to provide a sense of openness and limitless possibility. In order to create a more emotional connection, we chose to spotlight the advocates who work for PAN. A system of rotating imagery allowed the organization to keep the site fresh with their own updates.
My Role:
Worked with FuseIQ (using Drupal) to provide key page designs from a set of existing wireframes. Determined direction for photography and oversaw image production.
To help a nonprofit organization provide a series of energy improvement resources in a structured, intuitive way.
Solution:
Developed a grid system and modular series of symbols to help organize content and educate members about the steps they can take to reduce their energy consumption.
My Role:
Designed grid, layout, symbol system and other visual elements for the website. Designed and built an interactive, animated chart to educate members on the benefits and structure of the system.
Objective:
To redesign the client’s site to better showcase her newer photography, and accommodate future revisions. To create an emotional connection with the photography, and to differentiate the client from her competition.
Solution:
I designed the site using the backend capabilities of Slideshow Pro, for ease of future updates. In order to create a strong emotional connection between the photographer and her potential clients, I set up a structure that could accommodate grouping of images on the home page. The open, expansive feel is designed to allow the images to speak for themselves.
My Role:
Oversaw all aspects of conceptual design and production. Worked with a developer to build the pages and site structure.
To generate excitement and understanding around a new educational software product, DreamBox Learning K-2 Math.
Solution:
Conveyed the excitement of learning through custom photography of children aged 5-7. Images of children appear randomly on the home page to provide a fresh experience for site visitors. Created an open layout that could be adapted in several phases as the company rolled out its new products.
My Role:
Developed company’s identity by producing conceptual basis for site design. Designed layout and all site graphics, working with photographer Marc Carter for images shown on the home page.
To convey the expertise, personality, and culture of an architectural firm specializing in international hospitality destinations.
Solution:
Created a site that conveys the international nature of the firm’s projects, while establishing the team as a group of thinkers who are passionate about conceptual design.
My Role:
Structured, managed, designed, tested, and built the website from the ground up, over the course of 3 months, utilizing Flash, Actionscript 3, Papervision3D, and SlideshowPro.
Objective:
Our main goal was to clean up a sprawling website that had gotten out of hand for our client, a twelve-public library system in Eastern Washington. Our parallel goal was to find ways to reach out to people in the various small communities that make up this spread-out region.
Solution:
While the new content management system, Drupal, was set up by FuseIQ, I inventoried the existing site and devised a new information hierarchy based on user type. By prioritizing these user goals, and eliminating extraneous content, we were able to radically simplify the pages. Each library branch was given control over its own page content, to act as a community portal.
My Role:
I performed a content audit, devised the new sitemap, content strategy, annotated wireframes, and user experience flows.
Objective:
To increase sales conversions for this premium wireless device and service company.
Solution:
Update the site frequently in order to test which design decisions were most effective toward gaining members and increasing sales.
My Role:
Worked with designers, developers, usability engineers, and project managers to devise new solutions for frequent client requests. Designed page layouts, Flash prototypes, product animations, and performed basic site maintenance.
Objective:
To build a sense of legitimacy and mission for a small non-profit philanthropic group.
Solution:
Used images of kids to tell the story of the organization. Created subtle typographical animations that lead the visitor through various statistics about various children’s health crises.
My Role:
Designed layout and organization of site. Created production graphics and Flash animations.
Objective:
Business Eview wanted to create a community-driven business development tool that contained business ratings, search capability, and a set of tools for businesses to create their own websites.
Solution:
Designed and created a robust site which is constantly made better by the energy of the community which supports it.
My Role:
Conducted intensive information architecture reviews, created sitemaps, and a complete set of wireframe template pages. Built a visual kit of parts for the newborn Eview brand. Designed all layouts, art directed illustrations, produced graphic parts, and participated in site testing.
Objective:
To organize and present information across a wide range of disciplines for easy access among the organizations’s members. To create a view of green building that is inclusive of developers.
Solution:
Divided the site into four main task-based groups, accessed via the main nav. Used diverse imagery to aid in wayfinding within the site.
My Role:
Worked with the client to devise information architecture strategy. Designed layout and organization of site. Produced all site graphics.
Objective:
To convey our strategy for where to take the BECU website two years in the future. BECU is a credit union that is aiming for a larger base of technically savvy customers.
Solution:
Produced a Flash presentation with a storyline touching upon many possible new features which could benefit BECU’s members.
My Role:
Took existing storyboards and fleshed them out with screenshots and custom illustrations from photography. Created a modular presentation in Flash which is navigated in
Objective:
To create a caring, inviting presence for Spada Homes, and making it easier for people to deal with often difficult life decisions. Also, to communicate the vision and experience of its founder, Joseph Spada.
Solution:
Warm tones, clear photography, and simple layout provide a compelling reason to learn more about Spada homes. A type size adjustment widget makes it easier for elderly people to read the site.
My Role:
Designed layout and built on the existing logo to create a more robust kit of parts for the Spada brand.
Objective:
Alice wanted a brand new site which conveyed her clean, expressive style. Room for easy expansion would need to be built into the design.
Solution:
Designed a site which shows a great deal of work, but still reinforces simplicity. Flash was used for the image galleries, for a smooth interactive experience.
My Role:
Designed and built the site from the ground up, using Alice’s existing logo, and incorporating a handful of my custom digital illustrations.
