Objective:
To make it easier for 3 kinds of audiences to access the information they need. To unify and clarify the look and feel of the LIOS institution.
Solution:
We overhauled the main LIOS imagery by illustrating the Seattle skyline to make it more iconic. We conducted a survey of the needs of all major visitor groups, and structured the site with our findings.
My Role:
Conducted information architecture procedures, created visual elements, designed layout and completed graphic production.
Objective:
To communicate the unfamiliar concept of Caller Tunes. Unlike ringtones, these are tunes that play for people who are making a call.
T-Mobile wanted to be first out of the gate with this offering, which was aimed at teenagers.
Solution:
Created an animated demo that reinforced the concept of expressing your own style for your friends to hear.
My Role:
Created storyboards, designed layouts, designed animation, and prepared Flash files for the web.
Objective:
To rebrand and reorganize the website for Community Voice Mail, an organization that provides voice mail to homeless and phoneless people, allowing them to secure jobs, homes, and health care. To spur donations by conveying the common-sense success of CVM.
Solution:
Designed a modular layout that could be easily updated by the client. Provided a way for viewers to easily immerse themselves in the stories of people who have directly benefitted from CVM’s services.
My Role:
Assisted with information architecture and project management. Designed template system and produced graphics.
Objective:
To convey the diversity and depth of photographer Dani Weiss’ portfolio, while simplifying a large array of subjects. To maintain the previous site’s high placement in search engines.
Solution:
Created a site which makes the photography a central element to the design, and encourages visitors to discover the images at their own pace.
My Role:
The whole enchilada: Producer, photo editor, designer, production artist, web developer, and tester.
Objective:
To simplify, restructure, and rebrand the organization’s website. To make it easy for the client to make further updates with dynamic tools.
Solution:
Taking our cues from the national ACLU website, we incorporated modular elements, bold colors, and clear calls to action. The site is administered with a content manangement system that allows for flexibility.
My Role:
Determined information structure of the site, though sitemapping exercises and wireframes. Designed the look and feel of the site, and produced all graphic parts.
Objective:
To promote the apparel within Nordstrom’s teenage girls’ department. To create a destination for girls 13-18 to explore fashion, creativity, and fun. To keep the site constantly changing.
Solution:
Created a modular site built around the core BP brand, which could shift monthly to reflect new clothing.
My Role:
Evolved the visual feel of the original site to convey the themes of the month. Redesigned the site on a monthly basis to include new content. Streamlined the production process with templates that don’t look like templates. Designed and implemented games and freebies each month.
Objective:
To showcase a body of photographs taken by photojournalist Betty Udesen during her humanitarian trip to Colombia. To chronicle the lives of people displaced by Colombia’s internal war.
Solution:
Created a simple framework with basic navigation to access the photographs. Provided an area for Udesen to add her own links and current events.
My Role:
Designed and executed the site from start to finish. Worked with the photographer to edit content. Maintained site as necessary.