naomi davidson design » 1999-2002

AT&T mMode Demo

admin — Wed, 27 Mar 2002 03:18:25 +0000

Objective: To build excitement around mMode, AT&T’s suite of data offerings for mobile phones. Solution: Created an immersive interactive experience for web and store kiosks. Used humorous storylines and animated photography to highlight three key mMode features. My Role: [...]

Mahlum Architects

admin — Wed, 13 Mar 2002 07:14:56 +0000

Objective: To reposition Mahlum Architects as a leader in conceptual thinking. To communicate Mahlum’s unique philosophy: Good design is a balance between Logic and Intuition. Solution: The design team created an immersive site that tells Mahlum’s story visually and [...]

Microsoft Encarta

admin — Thu, 05 Apr 2001 07:24:33 +0000

Objective: To make Microsoft’s Encarta Reference Library an appealing upgrade for teenagers. To position Encarta as an indispensable reference tool that’s actually fun. Solution: Designed 5 mini stories that correspond with key benefits of the Encarta Reference Library. Created [...]

Seattle Supersonics

admin — Sun, 11 Feb 2001 07:28:26 +0000

Objective: To launch the Seattle Supersonics’ new identity on the Web. The Sonics wanted to show they were in touch with their fans. Solution: Created a new set of templates, fun content, a more vibrant color and style system, [...]

K2 Skis

admin — Sat, 19 Aug 2000 07:12:07 +0000

Objective: To build exitement around the K2 brand, and create a vibrant site that could be easily updated by the people at K2. Solution: Produced a set of basic templates which organized the previous site more logically. Set up [...]