Objective:
Burst for Prosperity, an initiative of Children’s Home Society, wanted to draw attention to its role in helping to reduce poverty in Washington State. Burst wanted to emphasize its methodology of testing and analyzing anti-poverty programs that are already running in various communities.

Solution:
Through the use of testimonials, narrative, and editorial photography, we created an emotional connection between site visitors and real people who are affected by programs that Burst is involved with. These stories are supplemented by proven methodology throughout the site.

My Role:
Working with members of Children’s Home Society and Burst, I provided a design strategy that would allow them to strengthen the voice of their brand. I helped define what story elements would weave throughout the website, and provided a layout to give structure for further growth in the design. I also developed a system of ladder icons to help codify Burst’s methodology.

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