Objective:
To communicate the unfamiliar concept of Caller Tunes. Unlike ringtones, these are tunes that play for people who are making a call.
T-Mobile wanted to be first out of the gate with this offering, which was aimed at teenagers.

Solution:
Created an animated demo that reinforced the concept of expressing your own style for your friends to hear.

My Role:
Created storyboards, designed layouts, designed animation, and prepared Flash files for the web.