Objective:
To promote the apparel within Nordstrom’s teenage girls’ department. To create a destination for girls 13-18 to explore fashion, creativity, and fun. To keep the site constantly changing.

Solution:
Created a modular site built around the core BP brand, which could shift monthly to reflect new clothing.

My Role:
Evolved the visual feel of the original site to convey the themes of the month. Redesigned the site on a monthly basis to include new content. Streamlined the production process with templates that don’t look like templates. Designed and implemented games and freebies each month.