Objective:
To make Microsoft’s Encarta Reference Library an appealing upgrade for teenagers. To position Encarta as an indispensable reference tool that’s actually fun.

Solution:
Designed 5 mini stories that correspond with key benefits of the Encarta Reference Library.
Created an interactive demo that could run by itself on store kiosks.

My Role:
Worked with a writer to concept the demo. Designed and built demo from start to finish. Composed musical score.